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About us

Reykjavik Excursions operates one of the largest and newest coach fleets in Iceland.

Reykjavik Excursions (Kynnisferðir) was founded in 1968, and celebrated its 50th anniversary in 2018. The company, which is a fully licensed tour operator and travel agent, has grown into one of the largest tour operators in Iceland during the past five decades and offers a range of excellent tours and services for individuals and groups.

We look forward to serving you at one of our two sales offices – at the BSÍ Bus Terminal in Reykjavík or at Keflavík International Airport.



In 2022, a new gateway for authentic travel experiences was formed when Reykjavik Excursions joined other well-known travel companies Icelandic Mountain Guides, Iceland Rovers, and Flybus.

The ICELANDIA businesses provide tourist experiences anywhere from bus trips to tailor made adventure trips, on land or water.

According to the theory the large Atlantic Island of Iceland, of 103 thousand square km (40 thousand square miles) is the only landmass left above sea level of a continent that once was about 600 thousand square km (230 thousand square miles).

As Iceland is quite a mystic destination with an amazing landscape as varied as lunar-like deserts to black beaches and highland oasis it was only fitting that the new brand explored the possibilities of Iceland in a greater context.

RE blogs-Logo Icelandia Orange


We are incredibly proud to be the first Icelandic tour operator to be granted the ISO 14001 Certification for Environmental Management from the British Standard Institute (BSI).

The company has certifications from Vakinn, both for their quality system as well as for their environmental system.

Vakinn is Iceland tourism's official quality and environmental system which aims to strengthen both quality and safety in tourism using guidance and support, as well as developing a sense of social responsibility.


We are also Iceland's only company with membership in the Global Passenger Network, an International association founded to promote the highest standards in coach operations worldwide.

Responsible Tourism

In early 2017 Reykjavik Excursions became a part of an ambitious project where over 300 Icelandic tourism companies declared they were going promote responsible tourism.

The aim is to promote Iceland as a desirable future destination for tourists by supporting sustainability for the future generations of the Icelandic nation. A few of the objectives are to treat nature with respect, guarantee the safety of tourists, respect worker's rights and to have a positive effect on the local community.

Our People

While our bus fleet is definitely something to boast about, it isn't worth much on the road without the proper people to operate these vehicles. We pride ourselves in our frontline staff, made up of our professional, all certified guides who are an ocean of information with a knack for delivering it in an interesting way and our responsible drivers with their wealth of experience in the challenging conditions that Iceland can offer.

Our Bus Fleet

We operate one of the largest and newest coach fleets in Iceland with vehicles of many sizes, which can take you to many of the most beautiful spots in our country. All our coaches are equipped with free WiFi and USB ports in selected vehicles.

Traveler‘s Choice Award

Reykjavik Excursions has received Tripadvisor’s coveted Traveler’s Choice Award for being among the best in Iceland, based on outstanding 2019 traveller reviews. The company received the same award last year based on its 2018 reviews.

The award is based on a full year of Tripadvisor reviews, known for their candid honesty. Reykjavik Excursions is being recognised as consistently receiving great feedback from its guests, placing the company in the top 10% of travel businesses around the globe.

The company is extremely proud of the award, and while our tours and operations are carefully planned and organised, it is certainly our wonderful, qualified and experienced frontline staff that deserves a standing ovation.

Flybus Airport Transfer

Reykjavik Excursions has operated the Flybus, the main bus service between Iceland's capital Reykjavík and Keflavík International Airport (KEF), since 1979. With regularly scheduled bus services coordinated with each departing and arriving flight, we are committed to providing the best possible connections for visitors to our beautiful country.

Tours & Activities

Our vast selection of day tours allow you to experience many of the most stunning and exotic places in Iceland. Should you have special wishes, our sales team will tailor-make tours to fit your requirements. Should you want added flexibility and freedom, our Iceland On Your Own summer program might be just the thing for you. Back in Reykjavík, our City Sightseeing Hop On - Hop Off double-decker buses are very popular and allow you to take in the city's main sights easily and comfortably.

Enterprise Rent-A-Car, Alamo & National

Reykjavik Excursion is the franchisee for car rental brands Enterprise Rent-A-Car, Alamo and National Car Rental. We offer the latest car models in all categories ranging from extra small to luxury SUVs, at competitive prices. Our focus is to provide customers with unmatched level of service.

We operate three car rental locations for all of our great brands, one at Keflavik International Airport and two in central Reykjavik.

Our car rental is a part of Vakinn, the official quality and environmental certification for Icelandic Tourism.


Our Goals


ID: 560269-3829 VAT: 23689

Download Company Profile 2022 (PDF)